Early-Stage Opportunity Scan — Sales + Product Input
For: Sales + Product. From: dashboard team (Cathal). Date: 2026-05-24.
Companion to: EARLY_STAGE_OPPORTUNITY_SCAN_SPEC_2026-05-24.md.
What we're building (1 paragraph)
A scan that reads an early-stage prospect's actual digital footprint (website, Google Business Profile, reviews, local rankings — all pulled automatically) and recommends the right FCR product to lead with before a rep has spoken to them. The rule we want to encode is yours: a prospect needs to be better than the competitors who dominate their category locally, not the best in the world. So the recommendation should be the minimum product tier that clears the local/metro benchmark for their class — never an over-spec'd ideal.
We've drafted a first-cut rules table from data signals (Part 1). We need your input on three things: validate it, give the per-class rules-of-thumb (Part 2), and fill the entry-tier gap (Part 3).
Part 1 — Sanity-check the draft rules
| Trigger (auto-detected fact) | → Product | Keep / Drop / Change? |
|---|---|---|
| No website + weak/missing GBP | LocalRank (bundle) | |
| No website | SitePro Multi | |
| No website + live category demand / trade | LaunchBoost 300 | |
| 1-page SitePro site | SitePro 20 (upgrade) | |
| 1-page non-SitePro site | SitePro Multi (rebuild) | |
| No GBP matched | SayMore Network | |
| GBP <15 reviews | SayMore Ultimate | |
| GBP rating <4.0 | SayMore Ultimate | |
| Has site+GBP but outranked in 3-pack | MapRank | |
| Has site, low rankings, real demand | SEO | |
| Has site, demand, no ads | SEA / Optimiser Plus | |
| Trade/SAB with a GBP | Local Service Ads | |
| Retailer with a site | SayMore Retail | |
| Online-only product seller | GetLocal CSS | |
| On SitePro, sells products, no checkout | eCommerce add-on |
Part 2 — Class × geo-tier benchmark (the core input)
For each class, what does the dominant set (the businesses ranking top of the pack locally) typically have — and what's the entry product that beats it? Fill "dominators have…" with: website? roughly how many pages? blog/content? GBP review count + rating? directory presence? running ads?
| Class | LOCAL — dominators have… → entry product | METRO — dominators have… → product |
|---|---|---|
| Home services / trades | e.g. 1-page site + GMB + directories → BizSite | multi-page sized to service range → SitePro Multi |
| Professional services (accountants, solicitors, financial) | ||
| Health & beauty / salons / barbers | ||
| Retail / shops | ||
| Hospitality (cafés, restaurants, takeaways) | ||
| Personal development / coaching / fitness | multi-page + blog/content | |
| Motors / automotive | ||
| Medical / dental / veterinary | ||
| add any class we're missing |
Part 3 — Entry tier + product ladder
- BizSite is not in our pricing catalogue yet, so the scan currently jumps straight to SitePro Multi for everyone. Please confirm BizSite's canonical spec so we can add it: what's included (1-page site + SayMore tech?), setup + monthly, contract term, and which classes/geos it's the right fit for.
- Confirm the ladder: BizSite → SitePro Multi → SitePro 20 → (+ SEO / + Ads). Anything between these, or any other entry-level product we should slot in?
Part 4 — Ads gating
We're encoding the principle that a prospect's website must clear a quality bar before we pitch ads (Google weighs the site to decide if a prospect is appropriate for ads). What does "good enough for ads" look like per class? (e.g. must have: multi-page, service + contact pages, mobile-friendly, HTTPS, tracking installed.)
Specific questions
- Which classes are most worth getting right first (highest early-stage deal volume)?
- Is local vs metro the right geo split, or do we need a third tier (rural / village)?
- Any class where the recommendation should never be website-first (e.g. pure online retail → CSS first)?
- Any product we're over- or under-recommending in Part 1 based on what actually closes?
FCR Dashboard documentation · generated from docs/ · keep counts verified, not guessed.