Opportunity Scan — Sales + Product Input

For: Sales + Product. From: dashboard team (Cathal). Date: 2026-05-24. Companion to: EARLY_STAGE_OPPORTUNITY_SCAN_SPEC_2026-05-24.md.

What we’re building (1 paragraph)

A scan that reads an early-stage prospect’s actual digital footprint (website, Google Business Profile, reviews, local rankings — all pulled automatically) and recommends the right FCR product to lead with before a rep has spoken to them. The rule we want to encode is yours: a prospect needs to be better than the competitors who dominate their category locally, not the best in the world. So the recommendation should be the minimum product tier that clears the local/metro benchmark for their class — never an over-spec’d ideal.

We’ve drafted a first-cut rules table from data signals (Part 1). We need your input on three things: validate it, give the per-class rules-of-thumb (Part 2), and fill the entry-tier gap (Part 3).

Part 1 — Sanity-check the draft rules

Trigger (auto-detected fact)	→ Product	Keep / Drop / Change?
No website + weak/missing GBP	LocalRank (bundle)
No website	SitePro Multi
No website + live category demand / trade	LaunchBoost 300
1-page SitePro site	SitePro 20 (upgrade)
1-page non-SitePro site	SitePro Multi (rebuild)
No GBP matched	SayMore Network
GBP <15 reviews	SayMore Ultimate
GBP rating <4.0	SayMore Ultimate
Has site+GBP but outranked in 3-pack	MapRank
Has site, low rankings, real demand	SEO
Has site, demand, no ads	SEA / Optimiser Plus
Trade/SAB with a GBP	Local Service Ads
Retailer with a site	SayMore Retail
Online-only product seller	GetLocal CSS
On SitePro, sells products, no checkout	eCommerce add-on

Part 2 — Class × geo-tier benchmark (the core input)

For each class, what does the dominant set (the businesses ranking top of the pack locally) typically have — and what’s the entry product that beats it? Fill “dominators have…” with: website? roughly how many pages? blog/content? GBP review count + rating? directory presence? running ads?

Class	LOCAL — dominators have… → entry product	METRO — dominators have… → product
Home services / trades	e.g. 1-page site + GMB + directories → BizSite	multi-page sized to service range → SitePro Multi
Professional services (accountants, solicitors, financial)
Health & beauty / salons / barbers
Retail / shops
Hospitality (cafés, restaurants, takeaways)
Personal development / coaching / fitness	multi-page + blog/content
Motors / automotive
Medical / dental / veterinary
add any class we’re missing

Part 3 — Entry tier + product ladder

• BizSite is not in our pricing catalogue yet, so the scan currently jumps straight to SitePro Multi for everyone. Please confirm BizSite’s canonical spec so we can add it: what’s included (1-page site + SayMore tech?), setup + monthly, contract term, and which classes/geos it’s the right fit for.
• Confirm the ladder: BizSite → SitePro Multi → SitePro 20 → (+ SEO / + Ads). Anything between these, or any other entry-level product we should slot in?

Part 4 — Ads gating

We’re encoding the principle that a prospect’s website must clear a quality bar before we pitch ads (Google weighs the site to decide if a prospect is appropriate for ads). What does “good enough for ads” look like per class? (e.g. must have: multi-page, service + contact pages, mobile-friendly, HTTPS, tracking installed.)

Specific questions

1. Which classes are most worth getting right first (highest early-stage deal volume)?
2. Is local vs metro the right geo split, or do we need a third tier (rural / village)?
3. Any class where the recommendation should never be website-first (e.g. pure online retail → CSS first)?
4. Any product we’re over- or under-recommending in Part 1 based on what actually closes?