Skills — Slash-Command Catalogue

Skills are packaged Claude Code workflows over the FCR data lake — the same capabilities the AI Advisor exposes as tools, runnable on demand as /slash-commands. Invoke one by typing /<name> with its arguments in Claude Code (or trigger the equivalent from the Dashboard advisor surfaces).

This page is generated at build time from each skill’s SKILL.md frontmatter (.claude/skills/<name>/SKILL.md), so it always reflects the live, user-invocable skill set. For role-based workflows that string these together see the Playbooks; for how the advisor uses them see the AI Advisor — AM Guide.

There are currently 51 user-invocable skills.

Account Managers

Day-to-day servicing of a book of accounts — health, billing, tickets, builds, and per-client channel performance.

Account overview & servicing

Command	What it does	Arguments
/check-account	Quick account lookup — CRM data, active lines, MRR, billing dates, tickets	<subscriberId>
/deep-dive	Full client deep dive — program review, renewals, performance across all channels, risks, opportunities	<subscriberId or business name>
/portfolio	AM portfolio overview — accounts, MRR, setup, DEA, health scores, tickets, deals, call tracking, reviews	<AM name> [--detail|--past]
/suspensions	Suspended-accounts report — every currently-suspended account with pre-aggregated MRR at risk, by AM, with how long each has been suspended	[--am "Last, First"]
/tickets	Teamwork tickets — open (BQ) or full history inc. closed (live Desk API)	<AM name|subscriberId> [--all] [--inbox X]
/projects	Teamwork Projects — an account’s project tasks (open + completed tasklists) or a single project read by ID/URL with comments and message-board posts	<subscriberId> | <projectId | Teamwork project URL>
/builds	Website build pipeline — portfolio queue of open SitePro/Storefront builds by stage, AM, and overdue; or a single-account build deep dive	[--stage 3,6] [--am "Name"] [--overdue 12] [--product "SitePro Multi"] [--summary] | <subscriberId>

Per-client channel performance

Command	What it does	Arguments
/gbp-check	Google Business Profile check — reviews, services, activity, opportunities	<subscriberId>
/gmb-summary	GBP profile summary — reviews, rating, services, categories, completeness	<subscriberId>
/gmb-report	GBP activity report — impressions, calls, clicks, directions over 3 months	<subscriberId>
/call-tracking	iovox call tracking — call metrics, answer rate, tracking numbers	<subscriberId>
/analytics	Google Analytics (GA4) — sessions, users, traffic sources, channel breakdown	<subscriberId>
/search-console	Google Search Console — clicks, impressions, CTR, position by month	<subscriberId>
/ahrefs	Ahrefs SEO report — domain rating, organic keywords, top pages, backlinks	<subscriberId>
/ads-stats	Google Ads performance — campaigns, spend, clicks, conversions	<subscriberId>
/ads-report	Google Ads deep report — KPIs, daily, device, ad group, keyword, conversions, day-of-week	<subscriberId> [month]
/merchant-centre	Google Merchant Centre — product feed health, shopping performance, price insights	<subscriberId>
/insites	InSites audit — Digital Footprint (website health) or Local Rank Check (keyword rankings)	<subscriberId | domain> [--lrc]
/keyword-gaps	Keyword intelligence — subscriber keywords vs category benchmarks and gaps	<subscriberId>

AM performance

Command	What it does	Arguments
/am-review	Account Manager performance review — AM score breakdown, portfolio health, growth, risks, benchmarks	<AM name> [--compare]

Sales & Customer Experience

Win new business and expand existing accounts — prospect research, proposals, deal context, and market intelligence.

Command	What it does	Arguments
/prospect	Prospect proposal — from HubSpot deal or URL, with InSites audit, category benchmarks, similar FCR sites	<deal_id | url | business name> [--brief]
/proposal	Generate a client-facing sales proposal — ROI projection, market opportunity, proof points	<subscriberId> [--product "Google Ads|SEO|Website"]
/deals	HubSpot deals — list/filter, phase forecast (buddy-aware), single-deal context, similar deals, win/loss patterns	[owner | company | --open | --won | --lost | <dealId> | --forecast [--phase YYYY-MM] [--vs] | --similar <dealId|text> | --patterns <dealId|text>]
/company-knowledge	Semantic search over FCR company + product knowledge — fcrmedia.ie, saymore.ie, and the 15 curated case studies, with source citations	<question or topic> [--site fcrmedia.ie|saymore.ie] [--limit N]
/seo-gap-audit	SEO gap audit for a website — service-page gaps, location-page gaps, keyword/impression gaps benchmarked against an FCR gold-standard client in the same category, plus on-page and local-market context.	<url | subscriberId> [--county Waterford,Kilkenny] [--category "Drain Cleaning"]
/category-keywords	Category intelligence — keywords, cross-categories, services, peer benchmarks	<category> [--subscriber ID]
/area-map	Interactive area intelligence map — population, purchasing power, housing, commercial properties, deprivation	<location> — town name, county name, or lat,lng coordinates
/opportunity-tier	The 20-Minute Market lookup — competitive verdict (THIN/CONTESTED/SATURATED), market depth, and the honest product rung for any category in any Irish town; or pull targeting lists (e.g. THIN-DEEP premium prospects by county)	<category> <town> | list <county> [thin-deep|contested|...]

Prospect & competitive research

Command	What it does	Arguments
/search-places	Search Google Maps/Places for a business — exact name, place_id, lat/lng, address; the place_id feeds InSites and competitor enrichment	<business name + location>
/crawl-website	Crawl any external website — title, meta, text preview, and detected features (booking, ecommerce, blog, CMS); optionally indexed for similar-site retrieval	<url> [business name] [--no-index]
/enrich-competitors	Enrich up to 12 competitor GBP listings by place_id — services, photo count, review-response rate, opening-hours signal, and whether each is already an FCR client	<place_id> [place_id ...] (up to 12)

SEO outreach

Command	What it does	Arguments
/seo-outreach	Explore and slice the SEO outreach prospect dataset (the 2,542 thin-but-ranking businesses across 6 buckets) — summarise, look up a business, filter/segment by any criteria, and export campaign lists. For the Head of SEO and GTM.	<question or filter> (e.g. 'active clients in High-Opportunity', 'look up Murphy Plumbing', 'export NOF ecommerce in Cork')

Marketing, Product & GTM

Build targeting lists and run bulk personalised outreach (writes via n8n), plus curate the knowledge, product catalogue and outreach copy the advisor reads (governed worker endpoints — see Marketing Skills).

Targeting & outreach

Command	What it does	Arguments
/marketing-list	Build a marketing targeting list from FCR data and write it to your own BigQuery, HubSpot deals, deal notes, and a HubSpot static list — all via n8n.	<list-name> <who-to-target> [--dry-run] [--writes=bq,deal,note,list]
/upgrade-outreach	Bulk expansion outreach to EXISTING clients — pick an upgrade play, build the gap cohort from the live book, and draft one personalised email per client in the owning AM’s voice. Drafts only, never sends.	<upgrade play | product> [--am "Name"] [--county X] [--limit N] [--log]
/email-templates	An AM’s outreach email template library — list personal + team-pushed templates, or save/update/delete a personal template (writes confirmed first, body-only)	<AM name> | --save <AM name> --label X | --delete <AM name> --label X

Content curation (advisor knowledge)

Command	What it does	Arguments
/marketing-knowledge	Marketing’s company-knowledge curation — index (add/update) and de-index (remove) free-form FCR knowledge docs (positioning, FAQs, value props, proof points) in the shared company-knowledge search the advisor and /company-knowledge read.	list | --add <title> | --update <id> | --remove <id> | --reindex [--dry-run]
/marketing-products	Marketing’s FCR product catalogue — the single source of truth for list prices. Add/update/remove products and pricing rules; every change re-renders the advisor’s price block and re-indexes the product for search. Writes confirmed first.	list | --add <id> | --update <id> | --remove <id> | --rule <id> | --seed
/marketing-outreach	Marketing’s controlled outreach email library — index (add/update) and de-index (remove) marketing-approved outreach templates that the advisor retrieves by intent. Standalone from per-AM personal templates. Writes confirmed first, body-only.	list | --add <label> | --update <id> | --remove <id> | --search <intent>

Business Planning & Leadership

Revenue and sales movement across the whole book, plus cross-account Google Ads exposure.

Command	What it does	Arguments
/revenue-bridge	Monthly revenue corkscrew — Opening/New/Lost/Closing MRR by product and AM	year=YYYY productGroup=X am="Name"
/am-bridge	Per-AM revenue corkscrew for the year — opening/closing MRR + new/renewed/returned/lost/increased/decreased movement per Account Manager, reconciles to the dashboard revenue-bridge	[year=2026] [am="Brian Stephens"] [--detail]
/rep-bridge	Per-sales-rep sales corkscrew for the year — what each rep SOLD (new / returned / upsell MRR), split by product group, credited to whoever closed the order	[year=2026] [rep="Sharon Orr"] [--detail]
/pipeline-review	Generate a monthly product pipeline review — open book split by channel (Inbound / Outbound / Current Customers) and per-rep new-business vs existing-base, with the unit forecast — and publish it to FCR Quick. Defaults to Website + the current month.	[--product Website] [--month YYYY-MM] [--name slug] [--dry-run]
/ads-portfolio	Cross-account Google Ads health — contracted-vs-actual spend exposure, accounts spending with zero conversions (tracking gaps), and per-account Quality Score drill-down	[--no-conversions [--product "DMS - SEA"] [--month YYYY-MM]] | <subscriberId>
/ads-aimax-audit	AI Max migration audit — DSA campaigns auto-migrating in Sept 2026, tracking gaps, weak-quality keywords AI Max will amplify	[<subscriberId>] (omit for full portfolio)

Admin & Dev tooling

Run ad-hoc queries, read shared sheets, deploy the worker, review advisor usage, and regenerate the SayMore engagement hub.

Command	What it does	Arguments
/bq-query	Run an ad-hoc BigQuery query	<SQL query>
/read-sheet	Read the cell VALUES from a Google Sheet (shared tracker / account list) so you can filter rows or cross-reference them against FCR data	<sheet URL or ID> [--tab Name] [--range A1:D]
/deploy-worker	Deploy the Cloudflare Worker API (fcr-dashboard-api) with route verification	—
/advisor-usage	Weekly AI advisor usage review — events by surface (usage type), route, tool, user, and failures from the advisor_usage_log BQ table	[days=7] [since=YYYY-MM-DD until=YYYY-MM-DD]
/saymore-refresh	Monthly refresh of the SayMore engagement programme — rebuild the population spine + all engagement cohorts on the 1,945 active-SayMore baseline from the latest Yext Active Services export, write the cohort CSVs, and republish the SayMore hub on FCR Quick. Reconciles every page to the same baseline.	[--export <activeservices.csv>] [--master <pms-master.csv>] [--pings <kibana-events.csv>] [--refresh-roster] [--refresh-reviews] [--dry-run] [--only population|cohorts|roster|onboarding|reviews|pptx|render|verify]
/quick	Publish an internal site, report, or page to FCR Quick — instant Access-gated URL backed by zero-config Claude chat, Cloudflare image generation, a database & realtime. Generate a site from a brief, render a markdown report, or deploy a folder.	<folder | report.md | a brief> [--name slug]
/roam-reply	Send a Ro.am direct message to an FCR colleague from this CLI session — reply to a developer/bug request filed via the Roam advisor, or DM any teammate an ad-hoc note. Resolves the recipient by name and posts markdown to their inbox via n8n.	<recipient name> [message...] | e.g. /roam-reply Barry Byrne the guardrail is fixed